## What does **jobs-to-be-done** actually say? The popular approach boils down to the belief that customers are not looking to buy a product, but rather seeking to accomplish a particular task. A checklist of questions founders can ask themselves before graduating into the brand work phase of their startup: 1. Is your product needed in the market? What’s the white space? 2. Is there a customer profile out there that would “hire you” and pay for your product? 3. How much would a customer pay for your product? 4. What will your business model be? 5. Who is your early adopter?