- People don’t want to be sold to. They want to feel as if they are _choosing _to buy. - Highlight interests, values, and intention. - I used the same strategy for comments. Whenever I commented that I run an accountability group — DM to get added, I would get a lot of DMs. - What I have learned from this is that having people to DM you is way more effective than you DMing people. Saves a ton of time! - Again, in 1-1 DMs, you’re kinda selling (remember, people hate being sold to?) - In a post or a comment, you’re offering free accountability and letting people know / inviting them to choose you — big difference!