## Performing a Root Cause Analysis - Root Cause Analysis _(PMing)_ - Clear the Obvious first - is the analytics tool working fine, at the first place. - Co relation between a cause and effect. - Design Changes -> (directly impacts) -> Product Discovery (increases) - Attributable Data - Do diagnose the issue while performing a root cause analysis, a person should first look at the external factors. (eg. Campaigns, competition announcements, or the company's own announcements) lead to a shift in trend for customers. - Then focus on the demo-graph and the segment of customers that have been affected, if at all there is an identifiable pattern to that -> (can be attributed directly) -> purchasing power ; the trends ; factors that might be contributing to the way they come on Flipkart. - Then, check for the residence of the problem on out ecosystem, if it is on the website, or the mobile application, or the web app - Like, if found out on the mobile application and further probing concludes that android users are affected. -> With this, by this point, we'd surely know that it is an internal internal problem and not based upon the external factors. - Now that we know its internal -> look at the FUNNEL and the CONVERSION from each step in the funnel. - Installs -> SignUps -> Product Discovery -> Visibility of the buttons on product listing page -> clickability of the particular buttons -> How many clicks have actually resulted in the action. - External Side Issue -> Customer sided - Internal Side Issue -> Bug issue - Make a point: GIVE A OVERVIEW of the FRAMEWORK you are gonna use, before jumping into asking questions or generally going about it. - How FAST are you at SOLVING certain things | What is your SYSTEM (Framework) of approaching the PROBLEM | What QUALITY of SOLUTION do you offer. - Collaborate with People who have knowledge - Practice - Practice - Practice - Know where you are lacking, and identify where you need to go - Time Management - crucial skill - Product Sense -> Product Development - Root Cause Analysis -> Product Dignosis (advantage since I have a Product Designing experience.